What is Digital Adoption Platform (DAP)? Complete Guide
The digital adoption platform is a key piece of the digital transformation puzzle. It’s used to make sure that digital transformation happens at the right pace, in the right way, and with the right partners. For example, if you want to increase adoption for Microsoft Dynamics, then you will use Microsoft DAP to have a smoother transition.
What is a Digital Adoption Platform?
A digital adoption platform is a software solution that helps organizations easily and securely onboard new customers, employees, and business partners through the adoption of a new technology or a new approach. This could be a new online content management system (CMS), an online leadGen program, or a new software application. The adoption platform should be able to execute a couple of different actions based on who is trying to use it.
Customers can create an account to access their onboarding data, and employees or business partners can create an account to access their onboarding documentation. The platform will then track each action taken by the user, and create a report that is sent to the organization’s leadership.
Why is Digital Adoption Platform important?
A digital transformation is a complex and challenging undertaking, but one that has a lot of potential for positive impact. We are at a moment in history, where almost every industry is experiencing rapid change. Computer technology has been advancing at an exponential rate for the past few decades. During this same time, many industries have converted from “linear” software development to a “parallel” model.
A parallel model implies that businesses work on multiple projects at the same time, as opposed to a “linear” model where one project is developed independently and another is built on top of it. A digital adoption platform can help make this process seamless. It can help ensure that a business’s digital transformation is progressing in a measured and prudent way. It can also help ensure that brands’ digital presence is consistent across every channel, device, and marketing strategy.
How does Digital Adoption Platform work?
First, you’ll need to decide what type of platform you’ll use. There are a few types of platforms you can use, depending on your business’s specific needs. A typical implementation of a digital adoption platform will be as a web-based software solution. However, there are cases where a web-based solution isn’t adequate. For example, if you are a law firm handling corporate disputes across multiple geographies, you’ll want to ensure that your platform has the ability to handle localized content. This is because the types of disputes you handle will vary by location.
However, if your goal is to keep your digital presence consistent, a web-based platform won’t cut it. There are also options that employ mobile-first technology. With this approach, the platform will be tailored to the unique needs of mobile users. In some cases, mobile-first technology is integrated into the platform itself. Other times, a mobile-first platform is a separate app that users can access and use in tandem with the platform.
Best Practices for implementing Digital Adoption Platform
The key to success with digital adoption is implementation. If you aren’t already seeing the benefits of this transformation, it’s likely that you aren’t putting in the effort. The best thing to do is to get started. You have a lot to gain by taking the plunge, and you have a lot to lose by putting your business at a disadvantage. Here are a couple of things to keep in mind.
There will be times when your customers will want to use your digital presence the same way that you want to use it. In these cases, you want to encourage them to create an account. Doing so will allow you to track their actions and provide them with easy access to their documentation.
You will likely end up working with customers and employees, many of whom have no business using your technology. You will want them to be able to sign up and access your services easily. This means creating a user-friendly experience. User-friendly means something different to different people. To some people, it might mean having a quick and simple sign up process. Others might prefer a more user-friendly process that includes options for creating strong passwords and entering more complex terms. However you choose to describe user-friendly, it should be consistent so that users understand how to use the platform effectively.
Your digital presence should be as consistent as possible across all of your marketing channels. This means having consistent branding, fonts, and colors. Creating a digital presence that is inconsistent can leave your customers confused. They might wonder where they should turn if they have a problem. This could lead to frustration and bad feelings towards your brand.
Key Takeaway
The digital adoption platform is a critical component of the digital transformation puzzle. It allows organizations to make sure that digital transformation happens at the right pace, in the right way, and with the right partners.
