How to Make the Most of Twitter
The twitter twitterkantrowitz bigtechnology Twitter app is a popular tool for sharing news and ideas. But it has its own downsides. Its advertising revenue and user base are declining. This has many people concerned. But despite the challenges that Twitter faces, it remains one of the top social networks. Here are a few tips that will help you make the most of Twitter.
Its advertising revenue
Twitter’s advertising revenue rose 48% in Q4 compared to the same quarter last year, thanks in part to an increase in video ads. In total, the company generated $665 million, a 21 percent increase year over year. The company split its revenue between the US market ($347 million) and international markets ($318 million), with the latter contributing 53 percent of the company’s overall revenue. During the quarter, Twitter also increased its revenues from app installs and sequential video ads, which contributed more than half of the company’s total advertising revenue.
However, Twitter didn’t issue any financial guidance in its second quarter, and didn’t hold a conference call or shareholder letter to address the disappointing results. The company cited the “pending acquisition” by Elon Musk as the primary reason for the increase in costs and expenses. In the quarter, the company spent $33 million on expenses related to the Musk deal, and $19 million on severance-related costs. While this might seem like a lot, it is worth noting that advertisers have been cutting budgets in recent months, with a growing fear of recession.
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Twitter’s revenue comes primarily from advertising, but it also has other sources of revenue such as data licensing and other services. In the last three months, Twitter’s average daily active user base has grown to 217 million. This is a significant increase, but it’s not yet enough to make Twitter profitable.
In April, Twitter signed deals with major media companies. These partnerships increased the amount of brand-safe video ad inventory available to advertisers. Those deals led to an increase in the number of advertisers willing to spend money on Twitter. Meanwhile, 4C Insights, a marketing technology company, found that its clients spent more than $1 billion on advertising in the same time period.
China is Twitter’s fastest-growing overseas ad market and the company’s biggest revenue source outside the U.S., according to the company’s LinkedIn bio. Despite the fact that China is banned from Twitter, local authorities are spending big on global Twitter advertising. Reuters’ analysis of publicly available government tenders found local government authorities and Chinese Communist Party propaganda offices buying ads on the social network.
Its user base
Alex Kantrowitz is the founder of Big Technology. He’s also an on-air contributor to CNBC and the former senior technology reporter for BuzzFeed News. His work has been featured in dozens of major publications. He graduated from Cornell University’s School of Industrial and Labor Relations.
The Closing Bell podcast is back with Big Technology’s founder Alex Kantrowitz and Platformer’s Casey Newton. The two discuss the reaction to Elon Musk’s buyout of Twitter, and what the future holds for the social media site. They also explore how the ad model might change under Musk’s leadership.
The podcast also includes contributions from Wall Street Journal columnist Christopher Mims and Twitter founder Austin Rief. This episode discusses Elon Musk’s ascent to the board of directors, as well as his recent purchase of 9.2% of Twitter’s shares. In addition, they talk about how Twitter’s employees have reacted to Musk’s purchase of the company.